Sunday, January 07, 2007

Crossover Advertising

Next time you see that advert on TV with Ray Winstone (the one for Special K or Whole Wheat or Shredded Wheat or something) where he's talking about eating healthily and it being your choice, look in the background. As he picks up a newspaper there is a headline that says "Pommegranate is the New Blueberry" on an enormous Evening Standard posterboard.

Now look out for the new Burger King 'Angus Burger' advert and check to see which paper is delivering the all important headlines... why, it's the Evening Standard again.



Good to know that they can be relied on to deliver impartial news and not be influenced by advertising interests. Anyone spotted any more Evening Standard cameos?

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